Advantages and Benefits of Video Conferencing in the Workplace

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Why Should You Be Using Video Conferencing In Your Workplace?

Just a decade ago, video conferencing was mainly seen as a tool for the corporate boardroom. The explosion of remote work has led to small and large companies as well as freelancers, educational institutes, even medical professionals taking advantage of video conferencing technologies.

Thanks to huge advances in the Internet and smartphones, video conferencing has become more accessible, cheaper, and far easier to use. We are going to take a closer look at why these communications solutions have become so popular and just how they are being used today.

How Popular are Video Conferencing Solutions?

Over the past few years, the video conferencing industry has seen impressive growth of around 20%. As desktops and smartphones can easily operate video conferencing software, we are now using it in our personal lives and more significantly, in our professional lives too. The following statistics were published in the AV magazine and show the extent of video conferencing in the workplace. The study included 159 companies from the U.S, Germany, and Australia.

  • In two years, 68% of companies said they had used video conferencing services
  • 40% of the companies used the services over 2,000 per month
  • 62% of companies were using more cloud-based video conferencing solutions
  • 76% of companies used at least 2 video conferencing suppliers
  • 40% said they needed live streaming for more than 1,000 participants
  • More than 50% were including video conferencing in their business strategies

There is no doubt that the digital revolution has encouraged the use of video conferencing in the workplace, but what benefits can companies gain from using it?

5 Key Advantages of Video Conferencing

  1. Increased employee engagement- when relying on audio only, workers begin to multitask or simply switch off. When sharing a video screen, their attention is more focused on the communication at hand.
  2. Better interaction- teams can still interact efficiently regardless of their geographical location. This allows companies to save time and money on travel.
  3. Visual cues enhance learning- audio only requires employees to listen and remember critical information. Sharing visual cues during a video conference makes it easier to retain information.
  4. Remote workers still feel part of the team- through working remotely brings many benefits, one problem is that remote workers can feel isolated. Video conferencing lets them feel like they are still part of a team.
  5. You can build stronger relationships- better communication between employees and customers leads to strong relationships and more trust.

How Does Video Conferencing Help Customers?

Customers can still appreciate face-to-face communication but from the comfort of their own home. Customer experience is improved with a more personalized relationship and this encourages more loyalty. Products and services can be explained through clear communication.

How Does Video Conferencing Benefit Workers?

Even before the current global health crisis, remote work was on the increase. In the U.S. remote work has grown by 44% in the last five years. The main reason for this increase is because of the advancements in video conferencing. Remote workers and those who need to travel can stay in touch with employees on-site, which promotes productivity. As you can still read the body language of your colleagues, video conferencing helps to reduce miscommunications between colleagues.

Video conferencing allows teams, regardless of the dynamics, the independence to set up virtual meetings. At the same time, managers and directors can still contact employees and teams to praise those doing a good job outside of the office, which is a great motivator.

How Does Video Conferencing Benefit Companies?

The advantages for customers and workers will have a direct impact on a company. Happier customers and workers lead to higher productivity and therefore profits. It also encourages better communication and relationships with vendors. All of which will give a company an advantage over its competitors.

Let’s not forget the financial advantages. A larger study carried out Frost & Sullivan involved 4,700 companies that used video conferencing. 94% saw an increase in efficiency and productivity, 87% noticed improved decision making, and 87% agreed that their travel costs were lower.

Recruiting is also helped with video conferencing. It can speed up the process by not having to set up face-to-face interviews and it also enables companies to carry out interviews with candidates who aren’t local, getting a better feel for each other before relocating.

Orientation used to involve traveling for a day of training. Training and onboarding can be carried out by video conference, saving on travel costs.

Customer engagement can become much stronger thanks to webinars, online product demos, and live chat sessions. All of which can engage the customers in your brand, generate more sales, and improve your bottom line.