You want your staff to be excellent. You want your product to be excellent. In neither case, good is sufficient. But in order for your staff to produce an excellent product in today’s world, you need to provide an excellent communications system. Communication reflects on your brand, your service, and without it, you won’t be able to stay ahead in your field.
When you consider communication in business, it comes in various forms. Emails and phone calls still have their place, but video, instant messages (voice and text), and content sharing have overtaken in importance, in particular, high-resolution, on-demand video conferencing.
What Are Some of the Key Benefits of High-Quality Video?
- Users are able to read facial expressions and break down barriers in communication that would occur with a phone call.
- You can connect with anyone in the world with just a click.
- Companies can organize global video calls with multiple people, reducing the need for travel.
- Content sharing makes visual aids easy to see by many.
- Expert medical practitioners can make a diagnosis or patients on the other side of the world.
- Better collaboration in the workplace
How Are Companies Upgrading Their Communications Systems?
The first video conference system was around as far back in the 70s. For many years, we have put up with weak connections, poor video quality, and often, below-par audio. We used our computers, then laptops, then smartphones, and as time went on, the quality improved, but not as fast as the rest of technology.
That is until today. We are now able to kit out our conference rooms with hardware, software, and services that bring video conferencing to a whole new level. While the technology is now available for video-oriented workspaces, there needs to be collaboration from managers and employees so that the full benefits can be seen.
One side of the solution involves choosing the right system in terms of hardware and software, the other side requires managers to handle cultural obstacles and a lack of education. There are also security and privacy issues that must be addressed in order for companies to comply with the new legislation.
Once all of this is decided on, elevated business video communications can be taken out of the traditional office into home offices and with partners in any location in the world.
What Is the Impact of High-Quality Video on the Budget?
Businesses are increasing their budgets for communication solutions. Unified communications (the combination of video, messaging, and content sharing) is set to grow approximately 17% per year until at least 2024. This would equate to almost $143.5 billion dollars.
There is no sugar coating it, a high-quality system is going to be a costly investment. The better question is, what is the return on investment? Due to the sheer scope of businesses and budgets, it is difficult to put the figures in numbers. However, according to Theo van der Kouwe, senior project manager at Shimano Europe, the investment had paid for itself within 6 months. The main reason for this is the reduced need to travel. At the same time, production is increased. People are more focused during video calls than phone calls and people will stick to an agenda better than in-person meetings.
Companies are also able to hire better talent, even before locations are open. The recruitment process is shortened as candidates that are interested in a position can click on a link that directs them to HR and a virtual interview.
How Are Collaboration Platforms Evolving?
Development companies are continuously trying to find ways to improve unified communications while bringing down costs. Here are some of the latest features that make video-collaboration platforms stand out from others:
- Embedded audio- not only is it easier to join virtual meetings, but it is also now easier for video and audio integration. Simply put, the audio and video are in sync.
- Virtual personal assistants- digital tools to assist organizers and participants in scheduling and address setup.
- Meeting optimizers- virtual whiteboards let participants add text or drawings to a shared screen. Other features include transcripts, recordings, and shared screens.
If you have been put off unified communications systems because of the cost, we hope that you will reconsider. High-quality video solutions open doors to a new world of business communications that minimize language barriers, increase production while reducing your companies carbon footprint. While there are some hurdles that need to be overcome, you will be able to benefit from not only video conferencing but also a number of enhanced features that permit the sharing of files, documents, and the ability for participants to collaborate during virtual meetings.