Freelancing is on the rise and there’s no sign that the trend is going away anytime soon. This leads to more opportunities for freelancers but also means that the market is getting over-saturated and you need to find more ways to stand out. Having vast experience and plenty of great clients’ reviews is important but you need to get creative if you want to stay ahead of the competition.
Being a successful freelancer not only means providing exceptional service but also building your own brand. So what’s the best way to promote yourself and win more clients? One is to use the right technology – such as video conferencing.
Phone calls and emails may be useful but are limited in terms of engagement. A video conference call goes one step further and can be the key that opens the door to your success as a freelancer. It allows to connect with a possible or existing client much easier, makes the communication more streamlined, and lessens the chance of misunderstanding.
Read on to find out the three major ways video conferencing can accelerate your success as a freelancer.
Create more content
You don’t have to use video conferencing just for live meetings. You can also record video and share on social media as an effective way to reach potential new clients. Videos and podcasts are a popular and effective way to share your experience in the field, provide insightful knowledge and tips, and generally establish yourself as a thought leader.
Of course, email isn’t going away anytime soon. But with the help of video conferencing, you can achieve so much more in less time and without the need to email back and forward with endless details until you and your client reach a conclusion.
Working remotely means you can’t rely on face-to-face connections that make it so much easier to see instantly whether your client disapproves of an idea, is not familiar with the topic, or is just plain bored. So spare yourself and your client – turn on the webcam for the exploratory call to be able to fully grasp your client expectation and needs and to see if you’re a good fit for each other.
Don’t forget to use the screen share feature so that you can easily show the client similar work you’ve done or any particular ideas you have for the current project. This not only builds trust in your skills and abilities but also makes it easier for the client to follow through your working process.
Being a successful freelancer also means that soon you’re not going to be a one-man-show anymore. You’ll need help to grow your business and will start working with other freelancers on bigger projects. Through video conferencing, you can share important updates on the spot, brainstorm ideas for further development, or get immediate feedback. All this instantly, not through a long chain of emails and shared documents with endless threads of comments. Save yourself and your team time that can be much better invested.
So next time you have a new project or a potential client, don’t hesitate to turn on the webcam. Put your best face on, and let video conferencing lead to better business relationships, easier collaboration, and more time and opportunities to grow as a freelancer.