The Benefits of Video Conferencing for Your Business

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Photo by Andrea Piacquadio from Pexels

Aside from the recent global health crisis, there are two factors that are driving the demand for video conferencing; remote work and millennials. The use of video conferencing has been increasing over the last decade as technology improves and makes the experience more professional and reliable. Studies show that the use of video conferencing grew by 87% from 2013 to 2015.

There are a huge number of benefits, not only for the employer and the employee but also for the environment. Out of 4,700 users in one survey, 94% felt that it increased efficiency and productivity, 88% felt it increased the impact of discussions, 87% noticed faster decision-making, and 87% agreed that travel was reduced.

We are going to take a closer look at some of the benefits of video conferencing and why you should consider implementing it in your business.

Reducing Costs

Before the video conferencing, an employer would have to fork out for travel expenses, transport, hotels, meals, etc. Now multiple this by the number of employees that travel, and there is a good dent in your budget. Travel costs far outweigh the cost of a VC system that can be appreciated by everyone, not just those who travel.

 Increased Productivity

When employees aren’t traveling, they have more time to carry out their responsibilities. You can contact anyone around the world and still maintain necessary communication skills like eye contact and reading facial expressions. These factors mean that projects can be completed quicker and productivity is higher.

More Efficient

When on a traditional conference call, it’s easy for participants to switch off or focus on other things. Meetings, where everyone is in the same room, can derail from the main purpose. VC keeps everyone on track and people can achieve more. It also looks far more professional for potential clients.

Faster Outreach

We used to have to send an email with crucial information and wait for a response. With video conferencing, you can contact clients, partners, and team members in an instant while being able to share documents and presentations. You will be able to get your message across, set objectives, and close deals much faster.

Employees Are Happier

Travel, whether that’s daily commuting or business trips, can be exhausting. With a decrease in travel when using video conference solutions, employees are more satisfied with their jobs, mainly because there is a better balance between work and life. Numerous studies have shown that employees are just as productive working from home as they are in the office, if not more. When employees are happier and healthier, they are less likely to look for another job.

Video conference tools enable staff to work remotely also means that companies can save on costs, with one report estimating an $11,000 of savings per employee per year just from working 50% of the time at home.

Better Communication and Relationships

When talking on the phone, communication is greatly restricted as we can’t see the other person’s body language. Our communication has to reply to the tone of voice and vocabulary, both of which can be misinterpreted. Video conferencing generates a better connection between people and a general feeling that everybody is in it together, nurturing closer business relationships.

Supporting the Environment

Video conferencing reduces energy consumption and pollution as fewer people have to fly and drive, having a positive impact on climate change. There is far less waste produced because companies don’t need to print a ton of documents. Finally, things like water bottles and even food that is put out during meetings won’t be wasted.

Gaining the Advantage Over Your Competition

When you combine the advantages above, you will find you have a motivated and productive workforce that communicates better, all while your company can save money. When everything moves faster because of video conferencing, your product will be launched sooner.

 

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